Earlier this year, we created a campaign celebrating what makes us unique—our people and collaborative culture. And so, as any good business would, we tested the trust of our team by getting them to undertake a series of Fear Factor-style challenges. Challenge one assessed how our team reacted to a disturbed wasp nest while appraising a home. So, we put our top agents into a room, and—no, we’re just kidding! We did take inspiration from a TV show; however, it was the hilariously silly British show, Taskmasters.
The campaign saw our whole team—directors, sales agents, property management, and operations—thrive while uniting, collaborating, supporting, celebrating and cheering each other to complete their challenges! It captured the genuine reactions and relationships between the team members to show who they really are.
The message of this campaign is, “Partners with you and partners in everything we do”. Life is a journey, and having a partner throughout major milestones is essential. The journey of selling and buying a home is no exception. We were confident that Canberra knew about our commitment to partner with them but wondered if they truly knew that we partner with each other for our clients and community. So, we thought we would show them.
Our crack the code challenge was one of our most abstract. We tasked this brain-focussed challenge to Shane Killalea, Mikaela Chan, Lynn Hardy and Ashlyn Maloney. Before the challenge, the only information we released was when and where to meet and our clothing recommendations.
In this challenge, we asked Shane Killalea, Mikaela Chan, Lynn Hardy and Ashlyn Maloney to crack open a box and uncover the treasure within in 10-minutes. The box was sealed shut by a coded padlock, and they could only open it by solving a series of challenges.
Watch the video below to see how they went cracking the code!
Have a look, have a wander, and be careful not to fall
In your travels, think about the one that asks,
‘Who’s the fairest one of all?’.
Watch the video below to see how they went cracking the code!