SOLD in Monash: How We Secured a Great Price for This Townhouse After 125 Days on Market with another Agency!

When the owners of 35/67 Barraclough Crescent, Monash, first approached Hayman Partners, their primary goal was clear: to sell their first home and achieve the best possible price to enable their move into a free-standing house. This charming three-bedroom ensuite townhouse had a lot to offer, but it came with a significant challenge – it had previously been on the market with another agency for 125 days without success. Our team was determined to turn this around and deliver the outstanding result our clients deserved. We are thrilled to report that through a targeted strategy and dedicated effort, we successfully sold their Monash townhouse for $710,000.

Your Ideal Townhouse Lifestyle in Monash, ACT

Our clients were eager to take the next step on their property journey by selling their first home. Their ultimate aim was to secure the best possible sale price to facilitate their move into a larger, free-standing house. However, their previous experience had left them disheartened. The property had languished on the market for an extensive 125 days with another agency, creating uncertainty and stress. This prolonged period without a sale was the primary obstacle we needed to overcome.

Our Strategy: A Tailored Approach to Reinvigorate the Listing

To breathe new life into the marketing of 35/67 Barraclough Crescent, we implemented a comprehensive and tailored strategy:

Strategic Repositioning: We analysed why the property may not have sold previously and identified key selling points to highlight. This involved fresh professional photography and compelling property descriptions focusing on the lifestyle benefits of this Monash townhouse.

Targeted Digital Marketing: We leveraged our extensive online presence, showcasing the property on major real estate portals like Zillow, realestate.com.au, Domain, and Allhomes, as well as our own Hayman Partners website. SEO-optimised content ensured the listing reached a wide yet relevant audience searching for “townhouses for sale in Monash ACT” and similar terms.

Engaging Open Homes: We conducted well-promoted open homes, ensuring every potential buyer felt welcomed and had all their questions answered. Our team provided prompt and detailed feedback to the vendors after each viewing.

Proactive Buyer Management: We tapped into our database of pre-qualified buyers actively looking for properties in the Monash area. Our sales agent, Jackson, maintained consistent communication with interested parties, nurturing leads and highlighting the unique appeal of the townhouse.

Vendor Communication: Keeping our clients informed every step of the way was paramount. Regular updates, market feedback, and transparent advice helped build trust and alleviate the stress of the selling process.

The Result: A Successful Sale and Happy Clients

Our strategic approach paid off!

Sale Price: $710,000 – A fantastic result that met our clients’ expectations.

Days on Market (with Hayman Partners): 84 days. While still a considered period, this represented a significant improvement and a successful outcome after the previous extended listing.

Buyer Profile: The property was purchased by a downsizer moving back to Canberra from the South Coast to be closer to their grandkids. This highlights the broad appeal of the home, attracting buyers at different life stages.

Key Takeaways: What Made This Monash Townhouse Sale a Success?

Several factors contributed to the successful sale of this Monash property:

A Fresh Approach: Re-listing with a new agency brought a fresh perspective and a revitalised marketing strategy, crucial after a long period on the market.

Strategic Marketing: Focusing on high-quality presentation and targeted online exposure ensured the property reached the right buyers.

Agent Expertise and Communication: Jackson’s professionalism, consistent communication, and ability to build rapport with both sellers and buyers were instrumental. As the seller noted, he “made selling my property feel straightforward and stress-free.”

Understanding Buyer Needs: Identifying a buyer profile (downsizers) whose needs perfectly matched the property’s features (low-maintenance, convenient location) was key.

Patience and Persistence: While a quicker sale is always ideal, the right strategy and persistent effort ultimately achieved the desired outcome.

Advice for Sellers in Monash and the ACT:

Choose the Right Agent: Don’t underestimate the importance of partnering with an agent who has a proven track record, a strong local market knowledge (especially for areas like Monash), and a clear marketing strategy.

Presentation Matters: Invest in professional photography and ensure your home is presented at its best to attract a premium price.

Review Your Strategy: If your property has been on the market for an extended period, it’s crucial to reassess the pricing, presentation, and marketing approach with your agent.

Be Patient but Proactive: The Canberra property market can be nuanced. While patience is sometimes needed, ensure your agent is proactively working to find the right buyer.